Lots of Personality!! Give them fun or serious facial and body expressions. For modeling show off all your best poses and angles. Also show variety in poses, locations and clothing for modeling, this will make you appear to be more experienced. Many people may have a similar look to you- it’s your personality that makes you standout.
Don’t be typecast- Do not dress like a specific character or look, lawyer, nurse o police officer only a swimwear model etc… You want the viewer to be able to imagine you as many different characters from one or more pictures.
Clothing choices should be simple. Avoid patterns and prints in favor of solid colors. No white or very light pastels or large logos. Simple clothing helps the viewer see you. You are not selling the clothing with your headshots or zeds cards. Also to tight of clothes or loose and layered clothes do no photograph well.
Makeup. Yes, you want to look your best for your headshot, but that doesn’t mean layers of eyes shadow and unblended blush or too bright of lipstick. If possible hire a professional makeup artist. Keep in mind, you should pay close attention to what your makeup artist does so when you go to an audition or to meet an agent you can walk in the door looking as close to your photo as possible. Men, just make sure your skin is not shiny and your lips are not chapped.
Look like your headshot. This is not a time to be a beauty queen. You need to give casting directors and clients an accurate version of yourself. Look like your everyday self but just a little better. Sometimes your little flaws will actually get you cast! Keep your current look close to your photos, if not update your photos.
What kind of work you are trying to get? Do you want to do film, commercial or modeling work? They are all shot a little different normally
Don’t show a lot of skin! Females, this means no excess cleavage unless you are doing a modeling zed card, do a few swimwear of tasteful lingerie shots if you have an amazing body. Also remember to do some headshots and a variety of looks. Guys, keep your shirts on unless it is a modeling shot for your zed card. Casting directors want to see you, but not that much of you!
Face shot or ¾ shots. ¾ shots are useful to show a casting director your body type. This can be good if you are looking to do commercial work modeling clothes. Be careful, though.
Your eyes really need to be the strongest part of your shot. Of course your smile is important, too, but the eyes can make or break your picture. Your eyes give you the opportunity to show the layers in your personality. Rather than thinking about the viewer looking at your picture, think about you looking at the viewer.
In a ¾ shot, your eyes can get lost. A facial shot is the best way to show your eyes and your personality…
Try to be unique and show who you are in the photo. Clients often shuffle through dozens of cards and you need to stand out in a positive way.
Printing. Make sure your great photo is printed on quality card stock and is full of vibrancy and contrast